This is the Cookie policy of Everlam nv (hereafter referred to as “EVERLAM”, “we” or “our”). EVERLAM is a public limited liability company under Belgium law, whose registered office is established at Blokhuisstraat 47 J, 2800 Mechelen (Belgium).

This Cookie policy aims at informing you about the use of cookies by EVERLAM. This policy should be read together with EVERLAM’s Privacy policy.

The Cookie policy can be modified, e.g. as a result of new functionalities on the website that require the processing of personal data. We thus advise you to check this Cookie policy regularly. Any major changes will be announced via our homepage. This version of the Cookie policy was last modified on 6 July 2018.

 

1. EVERLAM’s website and cookies

When you visit our website, cookies are placed on your computer’s hard drive in order to improve our website and to better tailor the website to your needs. We may also use other technologies such as pixel tags, browser analysis tools, server logs and web beacons for similar purposes as described in this policy and we may include them on our website or our newsletters, to determine whether messages have been opened and links have been clicked on. The information provided below about cookies also applies to these other technologies. 

 

2. What are cookies? 

Cookies are small text files that are installed on your browser, on your computer or on your mobile device. They allow a website to recognize your device. Cookies can have several purposes: to ensure that the website takes into account the user’s preferences by for example remembering language preferences, passwords and log-in details, to collect statistical data, to adapt the content etc.

 

3. Which cookies do we use?

Below you will find a summary of the cookies that EVERLAM uses on its website in its newsletters based on the purpose for which they are collected.

 

3.1 Necessary cookies 

Necessary cookies allow our website to function optimally and securely. These cookies are necessary for good communication and are intended to make it easier for you to surf on our website.

More information?

Name of the cookie

Purpose

Retention period

Domain

_CFDUID

Used by the content network, Cloudflare, to identify trused web traffic

1 year

Everlam and HubSpot

 

3.2 Functionality cookies 

Functional cookies are aimed at facilitating visits to our website and improving user-friendliness.

More information? 

Name of the cookie

Purpose

Retention period

Domain

__hs_testcookie

This cookie is used to test whether the visitor has support for cookies enabled. 

Session

HubSpot

hs_ab_test

This cookie is used to consistently serve visitors the same version of an A/B test page that they’ve seen before.

Session

HubSpot

hs_lang_switcher_choice

This cookie is used to consistently redirect visitors to the language version of a page in the language they’ve selected on this top-level private domain in the past (if such a language version exists).

Session

HubSpot 


3.3 Analytical cookies 

Analytical cookies allow us to recognise and to count the number of visitors to our website, to see how visitors move around the website when they are using it and to record which content viewers view and are interested in. This helps us to determine how frequently particular pages are visited and to determine the most popular areas of our website. They give us insight into the performance of our website. For this purpose, we primarily use third party cookies from Google Analytics.

When you visit our website for the first time, we will inform you about this and ask your consent.

 

The information collected through Google Analytics cookies about your use of our website (information about access to our website, including your IP address) are transmitted to Google. Google will store this information on servers that may be based in the United States. Google is certified under the EU-U.S. Privacy Shield. Google will make the stored information as anonymous as possible by deleting the last 4 digits of your IP address. Google's privacy policy states that it uses information to analyse your use of the website and to provide aggregated reports to EVERLAM. However, these cookies also collect information about you for the improvement of other Google products and services and for advertisement purposes.

For additional information, please refer to the Privacy Policy of Google and in particular to the page: How Google uses information from sites or apps that use our services. You can deactivate Google Analytics cookies via the following browser opt-out AddOn.

More information?

  

Name of the cookie

Purpose

Retention period

Domain

_ga

Registers a unique ID that is used to generate statistical data on how the visitor uses the website

2 years

Google

_gat

Used by Google Analytics to throttle request rate

Session

Google

_gid

Registers a unique ID that is used to generate statistical data on how the visitor uses the website

Session

Google

collect

Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.

Session

Google

_distillery

Collects statistics on what videos the user has seen

1 year

Everlam

 

3.4 Advertising and tracking cookies 

These cookies collect information about the user's browsing habits in order to make advertising more relevant to the user and his interests.

More information?

Name of the cookie

Purpose

Retention period

Domain

_HSSC

 

 

_HSSRC

 

 

_HSTC

 

These cookies collect  anonymous statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising

Session

 

 

Session

 

 

2 years

 

Everlam

 

 

Everlam

 

 

Everlam

 

_ptq.gif

Sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels

Session

Hubspot

hubspotutk

Keeps track of a visitor's identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts

10 years

Everlam

bcookie

Used by the social networking service, LinkedIn, for tracking the use of embedded services

2 years

LinkedIn

bscookie

Used by the social networking service, LinkedIn, for tracking the use of embedded services

3 years

LinkedIn

lidc

Used by the social networking service, LinkedIn, for tracking the use of embedded services

Session

LinkedIn

NID

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

6 months

Google

Wistia-http2-push-disabled

Used by the video service, Wistia, for tracking the use of embedded services.

Session

Wistia

_muxData

Used by the video service, Wistia, for tracking the use of embedded services

20 years

Everlam

wistia top-domain-getter

Used by the video service, Wistia, for tracking the use of embedded services

Session

Everlam

 

Some cookies we use are provided by third parties (e.g. Google, Hubspot, …) and provide us with information about our websites and our newsletters. These companies use programming code to collect information about your interaction with our website, such as the pages you visit, the links you click on and how long you are on our website. These cookies may however also collect information about you for their own purposes. This Cookie policy does not apply to the use of your information by third parties. Therefore, EVERLAM advises you to check the privacy- and cookie policies of these third parties.

 

4. How can you delete or block our cookies or change your cookie settings?

Your internet browser allows you to prevent the use of cookies, to receive a warning when a cookie is installed or to remove the cookies from your hard drive afterwards. By way of example, the hyperlinks below provide further guidance on how to disable the use of cookies on certain browsers, and/or to delete cookies:

For more general information on deleting or blocking cookies, please visit: http://www.allaboutcookies.org/

 

5. Questions?

If you have further questions or complaints about this website or about this Cookie policy, you can contact us:

  • via the contact form available on our website;
  • by e-mail at info@everlam.com;
  • by mail at by mail at EVERLAM, Blokhuisstraat 47 J, 2800 Mechelen (Belgium); or
  • by phone at +32 15 48 08 00